Some things just can not be expressed with ink and small, flat paper, nor on a computer screen. They have to be BIG. Or you have to be able to TOUCH them and PLAY with them. Some of my favorite designs have been packaging projects, because when you're done, you have this thing that you can hold in your hands (and play, or drink, or eat). The 1uffakind methodology -- and philosophy -- requires that graphics be designed and constructed in such a way that they can be flipped to any medium without rebuilding from the ground up. And that it looks GOOD. And that the vendor doesn't choke on it (sorry, no large drum printers around here). It works the other way, too. Maybe after a CD package is done, the producer wants to turn the same design into website. Or a music video. It's already halfway done. So look around at some of the work. And think about it as more than just a package, or an exhibit, or a billboard, or....